Jeff Heininger an entrepreneur who coordinated PR for Kawasaki Motorcycles, initiated a products division at Surfer Magazine, managed sales for Allsop and helped launch the Softride bicycle brand that won the Ironman World Championship triathlon in 1994 all on his way to founding his own company, Heininger Holdings. The company sells automotive, pet and café umbrella products via six brands through several sales channels as well as its own websites at www.heininger.biz. An avid off-road motorcyclist who participated in several Baja 500 & 1000 desert races, in the 1970’s. Jeff has served philanthropically on boards for a number of causes, including the Motorcycle Hall of Fame.
